Samsung Electronics Unveils An Array of Innovative Products
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In IFA Opening Keynote SpeechÂ
Berlin, Germany — 1st September, 2006 — Samsung Electronics Co. Ltd. President Gee Sung Choi delivered the opening keynote address at IFA 2006, the world’s largest consumer electronics exhibition. The speech, entitled “The Next Step in the Digital Renaissance – Creating Rich Digital Experiences,†comes at a time when Samsung is experiencing strong growth worldwide, with particular success in the European market.
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Mr. Choi highlighted Samsung’s strong leadership position in innovative products designed for home and mobile entertainment. These products included High Definition TVs, Blu-ray Disc, Players, Home Theatre Systems, MP3 Players and cutting-edge Mobile TVs. He also described the importance that Samsung places on the European market, with major investments in manufacturing, logistics, R&D and design facilities.
Together with some exciting new product announcements, he also discussed the next step in the development of the consumer electronics industry – the era of “Rich Digital Experiences.” High definition content, captivating design, and new product interactions define the new consumer experiences in this stage of the Digital Renaissance. Samsung is poised to deliver rich digital experiences for a wide variety of content and services through its broad portfolio of digital media products. Finally, Mr. Choi shared Samsung’s view of the future consumer electronics market and how customers and industry can benefit from the exciting changes ahead.




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